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...create a banner ad - you can upload your own image, graphic or corporate logo, and type your message directly into it. MySpace then allows you to "HyperTarget" (MySpace's term) your ad at a market based on the many ways the social network's 76 million active users define themselves. Age, gender, zip code, hobbies, musical preference, even the kinds of video games people like are among the data MySpace captures from users and shares with advertisers. Like Google, rates vary depending on the target market; MyAd advertisers only pay when a user clicks on their ad, with prices starting...

Author: /time Magazine | Title: MySpace to Businesses: Kiss MyAds | 10/13/2008 | See Source »

...assume that the cargo will have to go back, and they'll have to act like it never happened. I don't think now it's politically possible for South Sudan to take them." So far, Kenya has not produced what would be the conclusive document: an end-user certificate, which would show whether it was keeping the tanks for itself or re-exporting them to Sudan. It is legally bound to report to Ukraine if it is turning around and selling the arms...

Author: /time Magazine | Title: The Somali Pirates: Tanks, but No Tanks | 10/9/2008 | See Source »

...simplify the federal financial aid process by shrinking the application form from 100 questions to 26 and allowing students to find out before their senior year of high school how much federal aid they would qualify for. Private universities are also stepping up to the plate, increasingly offering such user-friendly options as online aid calculators to give each student a personalized estimate. Molly Corbett Broad, president of the American Council on Education, says the down economy could accelerate such reforms, which could ultimately "go a long way to demystify the cost of colleges...

Author: /time Magazine | Title: Colleges Getting Hit by the Credit Crunch | 10/8/2008 | See Source »

...Saturday, an independent site called Boy Genius Report leaked a 17-page PowerPoint presentation that purported to show the touchscreen Storm, along with an App Center that mimics Apple's App Store and Google's Android Market. The site followed up on Monday with a Storm user guide that TIME was unable to access - probably because too many other folks were attempting to do the same thing - but which was promptly reposted on CrackBerry. RIM would not confirm that the leaked photos were of the Storm, but by Monday afternoon the images had been published and identified...

Author: /time Magazine | Title: BlackBerry's Storm Aims to Blow the iPhone Away | 10/7/2008 | See Source »

...tool--or, yes, weapon--works better when the user has training. Hence the lessons. Crunch introduced its Stiletto Strength classes to New York City in 2006 and now offers them in Los Angeles, San Francisco and Chicago. "It's one of our most popular classes," says Donna Cyrus, Crunch's senior VP of programming. Legworks, which offers the workshop I went to in Manhattan, has a growing fan base. The Los Angeles high-end shoe store Il Primo Passo holds high-heel-walking classes, taught by a drag queen, of course, on a monthly basis...

Author: /time Magazine | Title: 'Tis the Season of Six-Inch Stilettos | 10/2/2008 | See Source »

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