Word: uses
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Dates: during 1950-1959
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...world like a banker doing his civic duty, Belgium's ex-King Leopold III, who was forced by Socialist pressure to abdicate seven years ago, nobly accepted tutoring in the use of an American-style voting machine at the Brussels Fair from U.S. Pavilion Guide Beverly Ann Bailey. After the lesson, Leopold thoughtfully selected Lincoln as favorite statesman, Edgar Allan Poe as favorite author, Louis Armstrong as favorite musician. Poll completed, he issued a safe royal comment: "Very interesting...
...about five years radio played country cousin to TV. Then radio, in terms of listeners and earnings, began a spectacular comeback. Last week radio's listenership was up 8% over last year, 25% over its pre-TV peak in 1947. A record 140 million sets are in use v. 66 million at TV's dawn. Radio's revenues are higher today than they ever were even in radio's so-called heyday, and are expected to total $700 million for this year...
Most radio network executives are defiantly optimistic in public, but privately worried. CBS apparently believes that there is no use in bucking TV in the evening with any strong radio competition; it fills the sunny hours unimaginatively with soap opera and such housewife pacifiers as Arthur Godfrey and Art Linkletter. At ABC, which dropped untold thousands in network radio last year, gloom is officially repressed. But one network bigwig groaned last week: "Network radio is just a ghost. They're doing horseradish. All we're doing is keeping the lines...
...ringing coast to coast on its "hot line," with appeals to advertisers to switch from the "Top 40" tunes to NBC's "Top 40" personalities, e.g., Groucho Marx, Marlene Dietrich. NBC's pitch in ads: "If you sell white buckskin shoes and bubble gum, by all means use a jukebox station...
...immediate, practical result of Neurospora genetics was the application of mold irradiation to wartime penicillin production. Much more important were the long-range scientific results. The success with Neurospora yielded new techniques for using molds and other small organisms as genetic tools. Out of its use flowed a new attitude toward genetics. No longer were genes considered abstract units of heredity. They became actual things, not entirely understood but known to be concerned with definite chemical actions. Professor Joshua Lederberg, 33, of the University of Wisconsin, probably the world's leading young geneticist, says that the Neurospora work...