Word: uses
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Dates: during 1960-1969
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...publications Richards employs psychological elements to study language; his theories have exerted immense influence on textual criticism. A concern for world literacy and the use of English as a basic implement of international technology and learning has led him in his more recent work away from literary criticism into the fields of education and semantic engineering...
...much for the referential use of language. Against it in those days we set up a thing called the emotive use of language. (We inherited the word "emotive;" I think it was Marty who launched it.) What we tried to say has often been misunderstood. . . . The referential use of language is the job of leading people to think about certain things--about this rather than about that--and to think in this sort of way rather than in that way. Reference is your main instrument for influencing people. You can also do it other ways...
...very, very witty, a most unexpected, surprising man. He'd take off with anyone he thought knew all about X and keep him up to three o'clock in the morning. By that time he'd found out what he wanted to know about X and he could use it. What he was finding out was which words one couldn't do without, and he worked away on which words one can do without. If you can substitute a phrase of ten words for a given word, however technical and abstruse, then you can do without it. That...
...individuals. A high value has come to be placed on human--relations variously described as open, honest, uninhibited, and authentic (i.e., "real"), signifying a highly personal style of communication and a downgrading of everything that is formal and conventional. A common symptom of this value is the almost universal use of first names even when there are wide gaps of age and status...
...student in one department, already a Teaching Fellow and far along in the writing of his thesis, was astonished to learn that the professor under whose direction he was doing his work would as a matter of course prepare a long and careful evaluation of the completed dissertation for use of the officers of any institution that might in the future wish to employ the student as a faculty member; and that this statement would be far more meaningful to the potential recruiters than any record of A's and B's that the student might have compiled...