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...BERTOFT, of the Swedish Consumer's Association, on the European Union's approval of the use of thrombin, a product that can glue pieces of meat together to make a single slab...
...Easy Answers A program as progressive as wellspring's is bound to have some kinks. Like most other weight-loss programs, Wellspring is not covered by any health insurance plan. Many families find themselves taking out loans to pay the $6,250-per-month tuition. "A lot of parents use their kids' college money," says Craig. Its prohibitively high cost makes the place inaccessible to many Americans who could benefit, especially since the highest obesity rates are found in low-income areas. But Wellspring kids are far from wealthy. Fedorchalk's mother and father, who work at a nursing home...
...advertisers aren't the only ones who may start putting sound to greater use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...
None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they're rebooting after their computer has crashed. In these cases...
Some of the organizations will use the funds to supplement their current programs. The Fishing Academy, an organization that arranges group fishing outings for children, will use its $5,000 grant to make its services available to the neighborhood’s underprivileged youth, according to founder John D. Hoffman...