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Dates: during 2000-2009
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Veeck, who genially described himself as a hustler and publicity hound, owned major league teams four times: the Browns, the Cleveland Indians and the Chicago White Sox (twice). His usual approach was to buy a rundown franchise, spruce up the ball park, then operate the team on the cheap while raising cash through promotions. Veeck had firm theories on how to promote. If you want to give away 50,000 beers, he once said, give them all to one fan--it will generate far more interest and conversation...

Author: /time Magazine | Title: Bill Veeck: 1914-1986 | 6/21/2005 | See Source »

...Church, who wrote this week's cover story, his 68th for TIME, found that the problem defied quick explanation. "When you must delve into legal concepts of negligence and the intricacies of insurance-industry accounting in the same story," he says, "you have a considerably more complex story than usual." Many Americans, Church suggests, are only now realizing how deeply they are affected by rising insurance rates. "It is," says Church, "one of those odd things that you never think about until it gets bad enough, and then suddenly it hits you in the face...

Author: /time Magazine | Title: A Letter from the Publisher: Mar. 24, 1986 | 6/21/2005 | See Source »

Critics of black programs charge that they are often so designated to circumvent the usual competitive procurement procedures. Even a Pentagon panel that issued a report last year titled Keeping the Nation's Secrets concluded that programs could be designated black for reasons other than national security. That can lead to some anomalous situations: the Air Force and Navy will jointly develop versions of an advanced-technology fighter plane, and though the Air Force openly states that its version will cost $35 million apiece, the Navy is keeping its figures under wraps. Yet Senator Barry Goldwater, who has become increasingly...

Author: /time Magazine | Title: Keeping Programs in the Black | 6/21/2005 | See Source »

...rich run of sequels: Boones, Berras and Bells. But not even in a Grapefruit season had two generations ever come to the same stage at the same instant, until Brian singled and stole second in the first inning and Hal followed with a walk. Pausing only for the usual sidelong glance of teammates on base, they both went on to score in a 7-5 Kansas City Royals victory over Philadelphia...

Author: /time Magazine | Title: Sport: A Legacy of Line Drives | 6/21/2005 | See Source »

...color photos back to New York City quickly. The solution: a state-of-the-art relay system that converts images into computer digits and sends them via satellite. "This allows us to get pictures of Sunday events and still ship the magazine to readers at or near the usual delivery time," explains TIME Corporate Production Director Bob McCoach. To transmit the photos, Britain's Crosfield Electronics, maker of the complex system, rounded up the sophisticated and bulky equipment and shipped it by air from London to Reykjavik...

Author: /time Magazine | Title: A Letter from the Publisher: Oct. 20, 1986 | 6/21/2005 | See Source »

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