Word: utilitarian
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Dates: during 1960-1969
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...German carmaker NSU Motorenwerke last week displayed an ultra-utilitarian sedan that will, it hopes, sire a new generation of automobiles. Called RO 80, the new car has a strange engine under the hood, one that increasingly intrigues the automotive industry...
...like conventional spacecraft. After they enter the atmosphere, however, the wingless craft will be piloted like gliders to land at existing airports, using their control flaps to maneuver and deriving necessary lift from their aerodynamic shape. Thus the reusable ships could probably become the space age's most utilitarian vehicles...
...cars, 30% are sold with air conditioning, 39% with power brakes and 69% with power steering. Even more than last year, the fastest sellers are the luxury and sporty cars that are loaded with up to $800 worth of extras; slowest-moving are the stripped-down utilitarian models that offer only basic transportation. Intermediate-sized cars are the hit of the season, up from 23% to 24% of the total market, and they are eating more and more into sales of compacts, whose market share is off from...
...cars go on sale in the nation's showrooms this week and next, and the emphasis is on greater length, luxury, power. Gone in '66 are the vestiges of the stripped-down, utilitarian look, though the new models seem safer and more efficient than any of their predecessors. Aiming for a fifth straight year of increased sales, Detroit has concluded that Americans-richer and more style-conscious than ever-want fancier cars...
Bavaria's Hans Glas, which built its success on the tiny, utilitarian Goggomobil, displayed a flashy new luxury coupé that has the sleek, low lines of Italy's Lancia, does 125 m.p.h. and costs $4,500. Daimler-Benz introduced a new Mercedes, the 250 S, which still bears a strong family resemblance but is longer, lower and rounder. Italy was represented by a glittering array of high-priced Ferraris, Maseratis and Alfa Romeos as well as by the nimble, lower-priced Fiats. As always, the Rolls-Royce exhibit drew large crowds. They may have been looking...