Word: utilitarian
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...cars, 30% are sold with air conditioning, 39% with power brakes and 69% with power steering. Even more than last year, the fastest sellers are the luxury and sporty cars that are loaded with up to $800 worth of extras; slowest-moving are the stripped-down utilitarian models that offer only basic transportation. Intermediate-sized cars are the hit of the season, up from 23% to 24% of the total market, and they are eating more and more into sales of compacts, whose market share is off from...
...cars go on sale in the nation's showrooms this week and next, and the emphasis is on greater length, luxury, power. Gone in '66 are the vestiges of the stripped-down, utilitarian look, though the new models seem safer and more efficient than any of their predecessors. Aiming for a fifth straight year of increased sales, Detroit has concluded that Americans-richer and more style-conscious than ever-want fancier cars...
Bavaria's Hans Glas, which built its success on the tiny, utilitarian Goggomobil, displayed a flashy new luxury coupé that has the sleek, low lines of Italy's Lancia, does 125 m.p.h. and costs $4,500. Daimler-Benz introduced a new Mercedes, the 250 S, which still bears a strong family resemblance but is longer, lower and rounder. Italy was represented by a glittering array of high-priced Ferraris, Maseratis and Alfa Romeos as well as by the nimble, lower-priced Fiats. As always, the Rolls-Royce exhibit drew large crowds. They may have been looking...
...strict economic standards, building modern passenger ships to ply the Atlantic makes little sense. A luxury liner costs upwards of $50 million; a utilitarian jet costs one-tenth as much, can carry 15% more passengers over the same distance in the same amount of time. Moreover, the airlines have captured four-fifths of the Atlantic business, and several shipping companies are in trouble. These cold facts do not, however, chill the warmly sentimental directors of the state-run Italian Line. In the greatest investment in money and tonnage ever made by a shipping company in a single year, the line...
...began to react to spiritual rather than utilitarian needs as his consciousness of form evolved. Sir Herbert maintained "There is an independent will to form when the object has attained maximum efficiency and is stabilized." The forms then established by the artist may have universal significance...