Word: utilitarian
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From Berlin the Chicago Tribune's Sigrid Schultz reported that in Adolf Hitler's spare time at the front he has been sketching a new architecture worthy of "victorious Germany": a softening of rigid, strictly utilitarian lines with gayer, rococo curves...
...fire hazard to zero. The scheme: liquefaction. Against next winter's peak demand. East Ohio will next fall compress natural gas under 600 pounds of pressure, liquefy it by cooling at 250° F. below zero, pour it into insulated sphericals. In the three tanks, Utilitarian Gallagher will have the liquid equivalent of 150,000,000 cubic feet, compressed to 1/600 its gaseous volume. Heated by steam, the liquid will again vaporize and go out through East Ohio's mains next winter...
Sabra Holbrook, who went to Vassar ('34), believes that children should be heard. A young Boston social worker, she teamed up two and a half years ago with Byrnes MacDonald, onetime head of New York City's Crime Prevention Bureau and son of famed Utilitarian and Papal Marquis George MacDonald, to start Youth-builders, Inc. Its purpose: "to educate children for responsible citizenship in a democracy." From lecturing to children at school assemblies, Sabra Holbrook learned that they wanted a chance to talk themselves...
...forthrightness, many a publisher went home from the Association's annual convention in Manhattan convinced that Wendell Willkie could be a winner. Notable converts: John and Gardner Cowles, publishers of the Des Moines Tribune and Register. What inspired this conviction was more of the catchy common sense which Utilitarian Willkie has been spreading around lately. Said he to the publishers: "The conscientious liberal would find himself in agreement with most of the objects of this [New Deal] new legislation, although he might want to modify many of its provisions and change many of its methods." But: "The liberal does...
Floyd Bostwick Odlum with his puckish grin came out of the Rockies in 1916, at 23, an idea man for "Old Profanity"-the late Utilitarian Sidney Zollicoffer Mitchell -who was then expanding the already huge, sprawling Electric Bond & Share empire. In 1923, young Odlum got to work for himself in a small way. He started Atlas Corp. as a $40,000 investment pool. His associates were his friend George Howard (since 1929 president of United Corp. and still one of Atlas' largest stockholders) and his wife (No.1), able Hortense Odlum (now president of Manhattan's thriving Bonwit Teller...