Word: utilitarianism
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Dates: during 2000-2009
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...tourist board have joined together to form Vitrocristal ACE, an organization to market a new range of glass called Marinha Grande, or mglass. Drawing on the work of 18 local companies and 24 young designers, mglass is giving a modern marketing push to designs that hark back to their utilitarian past, produced using skills that still take a decade to learn. Pick up a Glass Route "passport" from local tourist offices which will get you into the Glass Museum and the factories to see glassmaking the old-fashioned way - and if you ask nicely you may get to blow...
...names go, "union for a presidential Majority" was too baldly utilitarian for the fractious alliance of conservative parties cobbled together to secure President Jacques Chirac's victory in the May 2002 election. But when the party later opted to keep the initials - ump - but change the name to Union for a Popular Movement, the idea certainly wasn't to launch a popular movement against the President himself. Lately, however, it's beginning to seem that way. Ever since the French right was slaughtered in March 28 regional elections, frustration within the ump has been deep - and its founding father...
...petri dish do not evoke our reflexive compassion the way those individuals suffering from awful, incurable diseases do. And indeed, if emotion were the sole determinant of one’s position, he or she would undoubtedly favor stem-cell research. But public policy should not reflect a hasty utilitarian calculus born of sentimentality; it should reflect logic flowing from scrupulous moral deliberation. That may seem a callous thing to say, especially given the heartfelt appeals for stem-cell research from the likes of Michael J. Fox, who is afflicted with Parkinson’s disease, and Christopher Reeve...
...vast, utilitarian office where Hori and his team of engineers are forging the next-generation eco-car, there's little in the way of glamour. Here, innovation comes through team effort, and individual stars are hard to pinpoint. But Hori is no mere taskmaster. "He gives us the freedom to pursue our own ideas," says assistant manager Yohichi Sugiura, an engine expert...
Once we're in the world, both nature and experience reinforce that need for physical contact, turning us into full-blown tactile bacchanalians. Nursing alone is a powerful reinforcer. The mechanics of animal nursing can be a utilitarian business, with wobbly-legged newborns standing up to drink from Mom as if she were a spigot. Human nursing, by contrast, requires flesh-on-flesh cuddling. What's more, a mother's metabolism ensures that this contact occurs more or less all day long. Anthropologist Sarah Blaffer Hrdy, professor emeritus at the University of California at Davis, points out that human beings...