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...Firedome models, De Soto amassed a total of 15 models, largest in its 28-year history. The Firesweep will have a shorter wheelbase than the other two (122 in. v. 126), and less horsepower (a 245-h.p. V-8 engine v. 270 h.p. on the stepped-up Firedome V8, 295 h.p. on the stepped-up Fireflite). Otherwise, De Sotos have the other new Chrysler features, such as soaring rear fenders and a low silhouette...

Author: /time Magazine | Title: AUTOS: Prices: Up | 11/5/1956 | See Source »

Into the showrooms of 9,000 dealers this week rolled the new Fords, first of the Big Three's 1957 models. They are lower (by four inches), higher priced (from $1 to $104), more powerful (an optional 245 h.p. V8. v. the top 1956 225 h.p. V-8). For the first time. Ford also has two body sizes and two wheel-bases. Customers will have the choice of the 116-in. wheelbase Custom, three inches longer than in '56, or the higher-priced 118-in. wheelbase Fairlane, fully five inches longer. Where Ford virtuously sold safety...

Author: /time Magazine | Title: AUTOS: The New Fords | 10/8/1956 | See Source »

MEDIUM PRICE CLASS. Oldsmobile 88 Holiday De Luxe, 19.70 m.p.g., 50.80 t.m.p.g.; Nash Ambassador Special V8 Super, 20.71 m.p.g., 47.99 t.m.p.g.; Hudson Hornet Special V8 Super,20.48 m.p.g., 47.49 t.m.p.g...

Author: /time Magazine | Title: AUTOS: Heavyweight Champions | 4/2/1956 | See Source »

...MEDIUM PRICE. Pontiac Chief tain Catalina, 21.10 m.p.g., 51.72 t.m.p.g.; Dodge Coronet 500 V8, 20.90 m.p.g., 50.14 t.m.p.g.; Mercury Montclair Phaeton, 19.15 m.p.g., 47.69 t.m.p.g...

Author: /time Magazine | Title: AUTOS: Heavyweight Champions | 4/2/1956 | See Source »

What do surgeons say during an operation? In the Hollywood version their speech is tense, clipped. A new recording by Folkways Records of an actual operation in an eastern U.S. hospital shows that, in reality, surgeons sound like expert mechanics bent over a balky V8. Thus...

Author: /time Magazine | Title: Medicine: Operation Dialogue | 1/30/1956 | See Source »

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