Word: vacationland
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Dates: during 1930-1939
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Lieut.-General Sir Reginald John Thoroton Hildyard, British Governor of the buggy-and-bicycle vacationland of Bermuda, few months ago applied to the Assembly for an automobile. (There are only half-a-hundred motor-driven vehicles on the Islands, none for private use.) The application was received with "ribaldry." and the Governor retired to his tent with a severe case of the haughties. Last week when the Speaker informed the Assembly of the Governor's still purple condition, the ribald Assemblymen sent their soothing respects...
Governor Herbert H. Lehman the idea of stamping along the bottom of all 1938 automobile license plates the phrase NEW YORK WORLD'S FAIR 1939. Other States had done the same sort of thing. VACATIONLAND was once stamped on Maine's plates. South Carolina motorists advertised THE IODINE PRODUCTS STATE. Californians carried the talisman THE GOLDEN STATE. In the New York Legislature the necessary bill was unanimously passed and "World's Fair'' plates were issued. But for a fortnight, fastidious New York car-owners, bolting on new plates, have wondered. That they should be asked...
...millions of Midwesterners the Great Lakes are a vacationland provided by Nature on a scale with the prairies of the Mississippi Valley. To U. S. industry their clear water has been for years the cheapest medium in the world for moving freight. The Great Lakes waterway curves southeast 1,000 miles from the greatest sources of iron ore on the continent to the greatest U. S. steelmaking centres. It lies between the richest grainland of North America and the richest consumer population on any seaboard in the world. The tonnage of freight shipped and received at lake ports...
...time passed and train service came to be taken for granted, railroad advertising concerned itself largely with the tourist trade. Pictures of Nature's grandeur, of Yellowstone geysers, California trout fishermen, New Mexico Indians, Florida bathing girls, New England sailboats, loomed large in railroad copy. "Vacationland" became a copywriter's cliché. There were exceptions in the form of notable institutional campaigns. Lackawanna invented "Phoebe Snow," the girl who traveled "The Road of Anthracite" without getting dirty. Pennsylvania Railroad told ad-readers all about its signal system. Baltimore & Ohio dramatized its operation in a series of adventures...