Word: vacationlanders
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Dates: during 1935-1935
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...time passed and train service came to be taken for granted, railroad advertising concerned itself largely with the tourist trade. Pictures of Nature's grandeur, of Yellowstone geysers, California trout fishermen, New Mexico Indians, Florida bathing girls, New England sailboats, loomed large in railroad copy. "Vacationland" became a copywriter's cliché. There were exceptions in the form of notable institutional campaigns. Lackawanna invented "Phoebe Snow," the girl who traveled "The Road of Anthracite" without getting dirty. Pennsylvania Railroad told ad-readers all about its signal system. Baltimore & Ohio dramatized its operation in a series of adventures...