Word: vada
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Dates: during 1990-1999
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...Companies are trying to reach a market that is middle of the road," says Vada Grantham, a test marketer...
...Vada Grantham's wife Teresa began their test-marketing business in their basement in 1987. Today they have 500 employees and 200 clients, and they have moved to the test-marketing equivalent of an Ivy League campus...
...Middle America, you get a lot of honest opinions," says Vada, unintentionally insulting the entire left and right coasts. But then, would you want, say, New York City, which is basically a psychiatrist's office surrounded by a moat, to decide whether Wheat Thins need a makeover? "We don't jump on a lot of fads. We can get a more accurate reading on the long-term responses of consumers...
...GIRL. Mack is back, but this time he's not home alone. He's an allergy- prone 11-year-old whose best friend, Vada (Anna Chlumsky), is a hypochondriac who lives in a funeral parlor. Dan Aykroyd, Vada's widowed, mortician father, learns about love and the living from his makeup artist, Jamie Lee Curtis. Directed by Howard Zieff (Private Benjamin), this sweet saga is both hilarious and heartrending. Don't forget the Kleenex...
...never seen anything like him in all the years I've been in baseball," Detroit batting coach Vada Pinson said. "He's the best power hitter in a long time...