Word: vadersen
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...natural extension of its brand. "The guy who buys a Smith & Wesson handgun is in many ways in the same demographic as the guy who buys golf clubs," says John Steele, who is in charge of the company's licensing agreements. The clubs will be produced in collaboration with Vadersen Design Group, based in Ponte Vedra, Fla. The group's president, Ernie Vadersen, is the founder of Snake Eyes golf clubs...
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