Word: vaiveahtoishi
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...invented names belonged not to food additives but to amusement-park rides - something for which an element of danger is often part of the appeal. The results were similar: a ride with a name like the Chunta was perceived to be a less dangerous choice than one named the Vaiveahtoishi. But the Vaiveahtoishi was also described as likely to be more exciting. The lesson for marketers is obvious. (Read "Getting Closer to a Flu Supervaccine...
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