Word: valdez
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...hors d'oeuvres. Diplomats and policy wonks will be able to get their picture taken with the leader of this urbane revolution, a capitalist Che Guevara literally rolling out the red carpet for his U.S. invasion. This glitzy cafe opening seems an odd counterpoint to the poncho-clad Juan Valdez and his trusty mule Conchita, but the advertising icon needs all the fanfare he can muster for his daunting new mission: to make Colombian coffee hip enough for the Starbucks generation to start caring about his hills of beans...
...Juan Valdez, the fictitious coffee grower created in 1959 to help put Colombian coffee on the map, is trying to spiff up his image. In the face of dirt-cheap international wholesale prices and consumers' increasingly gourmet taste, the National Federation of Coffee Growers of Colombia is hoping to cash in on the Starbucks phenomenon with a five-year, $75 million marketing campaign to reposition its coffee as an upscale brand. While still supplying such supermarket stalwarts as Maxwell House and Folgers, the Colombian coffee industry is struggling to make itself relevant to younger generations of consumers who pooh-pooh...
...INDICATORS Oil Under Fire U.S. lawyers filed suit against Royal Dutch/Shell after the Anglo-Dutch oil group slashed its proven reserves estimate by 20% last month. And a judge in Alaska ordered Exxon Mobil to pay $6.75 billion in damages for the 1989 Exxon Valdez oil spill...
...Valdez doesn't have it quite so bad--but don't try to tell her that. While she is busy looking for a new doctor in Sierra Vista for the big day in August, she is still commuting two hours to keep appointments with her current doctor in Tucson. The road to Sierra Vista winds through mountains and creosote flats. "It's going to be summer now, and it's getting hotter here," she says. "I'm afraid of the car breaking down again"--as it did recently while Valdez was driving alone on her way home from Tucson...
Health-care administrators in Cochise County plan to open a birthing center in Bisbee, which would be run by the federally qualified Chiricahua clinic and would be able to shelter doctors from high malpractice-insurance premiums. If all goes well, the center will open next spring. But for Valdez and many other new mothers, that will be too late. Valdez doesn't know whom to blame--doctors, lawyers or insurance companies. She just knows that come late July, she will have to spend the final, awkward week of her pregnancy waddling around as a houseguest. That's enough to make...