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...their own life-styles, but their influence extends far beyond their homes, cars and offices. Americans can put their money where their ideals are by investing in companies that respect Mother Nature. Several mutual funds have been set up to buy shares only in corporations judged to follow the Valdez Principles, a set of guidelines for environmentally sound practices. Most important of all, Americans, like the citizens of all democracies, have the ultimate political power to enforce their will. If they are anxious to have a cleaner, safer, healthier environment for themselves and their children, they can vote for political...

Author: /time Magazine | Title: Endangered Earth U.S. Agenda Consumers It's Not Easy Being Green | 12/18/1989 | See Source »

...clean up their acts could be forced to do so, either by increased government regulation or public pressure. In September an alliance of environmental groups, bankers and investment-fund managers, known as the Coalition for Environmentally Responsible Economies, unveiled a set of guidelines for corporate conduct called the Valdez Principles (a name taken from the Exxon Valdez, the tanker responsible for the Alaskan oil spill). Firms that agree to the guidelines must pledge, among other things, to conserve energy, reduce waste and market environmentally safe products...

Author: /time Magazine | Title: Endangered Earth U.S. Agenda Businesses Scrub That Smokestack | 12/18/1989 | See Source »

Coalition members plan to monitor which companies abide by the Valdez Principles and to publicize the findings. In that way, environmentally conscious citizens would be able to decide which firms are best to buy products from, invest in and work for. If this strategy succeeds, companies will find that protecting the environment will be the best way to protect profits...

Author: /time Magazine | Title: Endangered Earth U.S. Agenda Businesses Scrub That Smokestack | 12/18/1989 | See Source »

...single incident did more to raise that consciousness than the Exxon Valdez disaster, which last March disgorged nearly 262,000 bbl. of crude oil into the pristine waters of Alaska's Prince William Sound. The images of dead birds and sea otters and miles of tar-smeared beaches graphically illustrated mankind's capacity to foul its environment. Coming in the wake of 1988, with its devastating droughts, mega-forest fires and record high temperatures, the Valdez spill convinced all but the most skeptical observers that humanity was courting ecological disaster...

Author: /time Magazine | Title: Endangered Earth Update the Fight to Save the Planet | 12/18/1989 | See Source »

...Valdez spill was only a trivial occurrence compared with the far- reaching, perhaps irreversible processes that were unfolding around the world. The earth's population, now 5.2 billion, rose in 1989 an estimated 87.5 million, maintaining a growth rate that could double the number of human beings by the year 2025. Deforestation and burning of fossil fuels spewed at least 19 billion tons of carbon dioxide into the atmosphere, aggravating the global warming process that could cause the average worldwide temperature to rise as much as 4.5 degrees C (8 degrees F) within the next 60 years. Another 11.3 million...

Author: /time Magazine | Title: Endangered Earth Update the Fight to Save the Planet | 12/18/1989 | See Source »

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