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...fight erupted over the TV industry's proposed rating system, the product of nine months of work by a 21-member task force overseen by Jack Valenti, president of the Motion Picture Association of America. The plan, which was still being fine-tuned last week, establishes six broad rating categories. Children's programming would be labeled either TV-Y (for shows acceptable for all ages) or TV-7 (for shows with some violence or other material unsuitable for children under seven). Other fare would be classified as TV-G (for all audiences); TV-PG (parental guidance suggested...

Author: /time Magazine | Title: RATING WARS | 12/23/1996 | See Source »

...country," says Vicky Rideout of Children Now, an advocacy group based in Oakland, California, "tell parents what's in the show and let them decide what is appropriate for their kids to see." Dr. Marjorie Hogan of the American Academy of Pediatrics, which was a consultant to the Valenti panel but opposes the new system, says, "I'm a parent of four, and what I really want when I look at a movie or a television program is to know what the content is. Is there sexuality? Is there violent content? A rating of TV-PG doesn't give...

Author: /time Magazine | Title: RATING WARS | 12/23/1996 | See Source »

...agency will be blocking a move calculated to score family values points for the President as the November election approaches. Women voters, a key demographic group for the Democrats, are especially concerned about protecting children from images of sex and violence on television. At the meeting, Jack Valenti, head of the Motion Picture Association of America, said: "This industry is together in a seamless web of unity, and we will do our level best to make it work." Really? Says TIME's Martha Pickerill: "The industry does not have a clear prescription for what educational programming is. It is hard...

Author: /time Magazine | Title: Leave It to Bill | 7/29/1996 | See Source »

...scenes negotiations. A key meeting, TIME has learned, occurred two weeks ago at Al Gore's vice-presidential residence. The private dinner was attended by top executives from the Big Three networks--ABC's Robert Iger, NBC's Robert Wright and CBS's Peter Lund--along with Jack Valenti, the head of the Motion Picture Association of America, which administers the ratings for movies. The session was intended to get industry negotiations back on track after Murdoch had pre-empted the other networks by announcing that Fox would develop a ratings system on its own. Colleagues denounced Murdoch's move...

Author: /time Magazine | Title: PRIME-TIME SUMMIT | 3/11/1996 | See Source »

Over crab cakes in the Vice President's elegant red-draped dining room, the network chiefs were urged, despite Murdoch's move, to continue their efforts to agree on a common ratings system. They settled on the framework for the agreement unveiled last week. But some delicate managing by Valenti and Gore was still required. "It was a question of holding everyone together," says a senior Administration official. "We were constantly on the phone with people, cajoling and reassuring...

Author: /time Magazine | Title: PRIME-TIME SUMMIT | 3/11/1996 | See Source »

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