Word: valeur
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Dates: during 1960-1969
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...idea was "to allow the women se mettre en valeur"-meaning to show off a bit-explained French Perfume Queen Hélène Rochas after her My Fair Lady ball in the Bois de Boulogne. A bit! Mme. Rochas herself wore $250,000 worth of diamonds to decorate her egret-plumed Guy Laroche gown. The Duke and Duchess of Windsor, the Begum Aga Khan, the Duke and Duchess of Bedford and all the other jet-set guests showed up in ascots, ostrich feathers and grey top hats. "There was not an egret plume or a false moustache...
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