Word: valextra
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Dates: during 2000-2009
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...MILAN Valextra's MacBook Air cover ($1,460) is a favorite among Italy's tech-savvy fashionistas...
...prime, valextra LAID claim to a roster of clients that included the most glamorous jet setters in the world. Grace Kelly, Maria Callas and Gianni Agnelli toted the streamlined, masterfully designed luggage. It was the quality and inconspicuous style that set Valextra apart from its logo-ridden competitors of the day. Founded in 1937 by Giovanni Fontana, Valextra boasted handmade bags in evergreen, sleek shapes. Pergamena white became the brand's trademark color after its first set of luggage, made of untreated goat leather, got wet and altered shades. A bit impractical for the average traveler, white reinforced...
...MILAN Valextra's off-white leather wallet ($790) is coveted for its sleek, practical design...
Some companies are trying to hide the functionality of luggage altogether. Valextra, the Italian high-end leather-goods brand, recently came out with the Avietta, a sleek leather briefcase sporting a hidden handle and silent synthetic wheels that took three years to develop. "I wanted to give the businessman something that could jump from the airplane right into a board meeting," says Massimo Suppancig, CEO of Valextra...
...When I told my friends I wanted to create a new luxury business, they shook their heads and said I was crazy," says Massimo Suppancig, the CEO of Valextra, a 67-year-old Milan-based leather-goods company once famous for catering to the likes of Maria Callas and Grace Kelly. In its heyday, Valextra had been known for filling extravagant custom orders-the Emir of Kuwait once commissioned 14 sets of hippopotamus-skin luggage. But over the past two decades, the business had declined and licensing deals had diminished the name. Enter Suppancig in 2003, a former Hugo Boss...