Word: valiant
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Dates: during 1930-1939
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Kraft. James Louis Kraft began the Kraft business about 1906 when he drove a horse called "Paddy" and vended cheese to Chicago stores. Although the company has long passed that Arcadian state which "J. L." described as: "when everybody called everybody else by his first name- even the stenographers," valiant attempts are made to keep the organization highly Kraft-conscious. Much of this is done through the organ, Cheesekraft. A typical Kraft-talk by "J. L.": "I do not suppose anyone else ever planned a cheese business to live through the ages . . . after we are gone, there will be Kraft...
Some day when he has lots of time maybe next summer this valiant columnist is going to begin a Russian revival. He has an unbounded faith in the literary excellence of their novels, and a sneaking supposition that they are not too widely read in this country. Although it is neither new nor meant for light skimming, as a last choice and without further remarks he presents. "The Brothers Karamazov" by Fyodor Dostoevsky...