Word: valiant
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Dates: during 1960-1969
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Other U.S. companies are striving to catch up either by opening their own plants overseas, buying into established foreign automakers, or licensing foreign companies to assemble U.S. cars. Chrysler has begun assembling its Valiant compact in Australia, plans to do so in Argentina; it has also bought 25% of France's Simca auto works and assembles and sells Simcas in Europe and Australia. American Motors Corp. has licensed 21 foreign producers to turn out its compact Ramblers. Studebaker-Packard cars are being assembled in South America, South Africa, Belgium, Israel and Australia-in its own plants and those...
Doubly welcome, then, is director Jack Landau's valiant attempt to mount the work; for most professional troupes dare not tackle its special difficulties. Landau began by placing his American Shakespeare Festival production in an American Civil War setting. Those who know my firm dislike of decking out Shakespeare with tricky gimmicks may be surprised, but I go along with his decision gladly...
...concave grille to a flat one with a forward thrust. The pizazz model, Polara, will come out only in two-door hardtop and convertible models. Both Dodge and Plymouth retain their 1961 engines but will seem a lot livelier because they are 300-400 lbs. lighter. Plymouth's Valiant now becomes Chrysler's Valiant, gets only a few physical changes: an end to the simulated rear spare "donut" wheel, wider bands of chrome and round, flush taillights instead of the canted, protruding ones of 1961. Dodge's Lancer now has a horizontal, convex grille surrounding its dual...
...sales disappointment to Chrysler-a fact that Chairman Lester Lum Colbert blames chiefly on bad publicity resulting from stockholder dissension and the conflict-of-interest scandals (TIME. July 11 et seq.). Once-mighty Plymouth has skidded from 4.9% to 3.3% of the market, and the European-styled Valiant has not made up the difference, rising only from 2%_ to 2.1% despite a $100 price cut. Valiant's new and costlier twin, the compact Dodge Lancer, got only a discouraging 1.2% of the market, and the middle-priced Dodge Dart, newly styled with a bomb-shaped tail end, dropped from...
Winston Churchill-The Valiant Years (ABC, 10:30-11 p.m.). The old warrior's farewell, in the last chapter of a generally excellent series...