Word: valiant
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Dates: during 1960-1969
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...Rambler 59,000 to 53,000 (Corvair sales: 29,400), although American Motors is still stepping up production to match orders. The Falcon's appeal is economy. Last week Ford discontinued its 128-h.p. engine, which it had offered as optional equipment to compete with the Corvair and Valiant (TiME, Feb. 1). Ford dealers had found few takers for the souped-up engine; compact buyers want economy, not pickup...
...cast-iron, four-cylinder job, canted at a 45° angle, with an output of more than 125 h.p. To compete, Chrysler's Dodge division will bring out its own compact car next year. The styling will be new, but the basic car will be a Chrysler Valiant: same wheelbase, suspension and 101-h.p., six-cylinder engine. Tentative names: Lancer for the Dodge, Tempest for Pontiac, Rockette for Olds and Invader for Buick, though some dealers are agitating for a return to the old Special...
...still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with 122,000 cars, v Ford's 113,000. Many foreign cars were already feeling the competition, and imports, though still big, were down more than 20% since last June...
...Chevrolet and the big Ford), grabbed some 30% of the compact market with sales of 100,000. It is rapidly approaching the well-established Rambler, which holds first place in compact sales with 112,700 to date. Production of both Chevy's Corvair and Chrysler's Valiant is still being stepped...
...that sometimes leaked (corrected), and it has run up the best record for gas consumption (average: 25 miles per gallon in city driving). Said a Detroit Falcon owner: "I'm driving the Falcon all the time; I've let my wife take the Thunderbird." Chrysler's Valiant also has had only minor troubles, quickly corrected, gets less mileage than the Falcon because it is a heavier and more powerful...