Word: valiante
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Dates: during 1970-1979
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...concentrated much of its sales effort this year on the so-called intermediate cars, Chevelle, Tempest and Skylark; sales of intermediates have not increased. The expanding market is for compacts, an area where Ford's Maverick has a clear lead. In March, Plymouth's Valiant was second in compact sales, and Chevy's Nova was third...
Never actually do so, despite your most valiant efforts...