Word: validator
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...Audilog yielded this entry: "Turned TV on this morning so baby could watch it. I had too much to do to day because I had to go away for a while." Nielsen counted the baby's viewing times as valid in its rating equation...
Richardson moved on to the company's handling of the data itself. In a Nielsen report on a local television market, Recordimeter data must jibe with Audilog entries only one day in five to have that day counted as valid. In radio, though, if one day on a Monday-Friday basis is "bad," the entire period is discarded...
...time buyers to other media. Also, individual stations can be hurt. One Louis ville report showed radio station WKLO in first place (with 21% of the listeners) during one Monday-Friday quarter-hour period. WAKY was second with 20% and WAVE third with 18%. But when Richardson added the valid days from 39 Audilogs that were dumped because of flaws, WAVE climbed to 23%, WAKY to 21%, while the erstwhile leader, WKLO, slipped to 19%. "It is obvious," Richardson said, "that this could be important . . . the way time buyers use this data...
...last June. The party now has three voices in Quebec--often conflicting--that of the mercurial Caouette, the party leader Thompson and Mr. Cook, the popular, somewhat dissident member from Montmagny L'Islet. It is perhaps fair to ask how long such a divided party can stand as a valid repository of Quebec allegiance, especially when Quebec voters like their choices to be clear-cut and forthright...
...fact, in Quebec Socred is not three voices, it is one: Caouette. And Caouette still represents the solution to the bicultural problem to many in Quebec; he thus remains a valid repository for Quebec allegiance. Although Socred charisma may be waning, especially in the lower St. Lawrence valley, support definitely seems to be growing on the Island of Montreal and in certain rural areas now represented by Liberals. Therefore, though Socred will definitely not gain, it will probably not lose enough to weaken its influence...