Word: valium
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Dates: during 1980-1989
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...most of the laughs come from Zelman's deadpan delivery. Dallas' reaction to Tramplemain's tantrum exemplifies his feeling toward his cast: "I'm starting to know what God felt like, sitting outside in the darkness, creating the world: He was very happy that He'd taken His valium...
...lovers and madmen have such seething brains," that lovers, in short, are too full of folly, too much aflame, too rich in their imaginations. Nowadays, often, our problem seems just the opposite. Prudence makes us measure out our hearts with coffee spoons, and discretion is the better part of Valium. Love has always been a messy affair, and that is precisely why it cannot be easily legislated. Make romance a thing for lawyers, and callousness and shame turn into crime and punishment. Yet today we have girls suing their dates for standing them up, and star-crossed ex-lovers...
When the tranquilizer Valium became the most frequently prescribed drug of the stressed-out 1970s, F. Hoffmann-La Roche reached the peak of good health. Thanks largely to Valium and its sister sedative, Librium, the Swiss-based Hoffmann-La Roche became the No. 1 maker of prescription pharmaceuticals and one of the most profitable companies on earth. But lulled by the success of Valium, whose U.S. patent expired four years ago, the company failed to keep pace in the '80s with such aggressive rivals as U.S.-based Merck and Swiss neighbors Sandoz and Ciba-Geigy. Symbolic of Hoffmann-La Roche...
...years ago, the Sacher family called in Gerber, who headed the Zurich Insurance Co., to take over Hoffmann-La Roche, whose Valium profits had tranquilized it into lethargy. He streamlined the administration, production and research and set out to find a new generation of superstar drugs. The antibiotic Rocephin, which had worldwide sales last year of $445 million, is currently the firm's largest-selling product. Valium, though, remains the second-best seller. Last week the company reported that 1988 profits had risen to $389 million, up 33% from the previous year, on sales of $5.3 billion. Now that Hoffmann...
...different story in Foxboro. The interest may be there--Sunday's game was a sellout--but the enthusiasm is not. It seemed like someone had given Sullivan Stadium one big valium pill...