Word: valium
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Drug companies offer anxious Americans a host of tranquilizers, but none is more popular than Valium, the country's fourth-best-selling prescription drug. Until its patent expired last February, Hoffmann-La Roche, a Swiss firm, , enjoyed a monopoly in manufacturing Valium. Last week that profitable preserve was spoiled when three pharmaceutical companies received approval from the Food and Drug Administration to begin marketing the medicine under its generic name, diazepam...
About a dozen manufacturers applied to produce the tranquilizer, but permission has so far been granted only to Zenith Laboratories, Mylan Laboratories and the Parke-Davis division of Warner-Lambert. Diazepam is expected to sell for up to 50% less than Valium. One hundred 5-mg tablets of the tranquilizer now cost around $25. Hoffmann-La Roche could lose 50% of its market share within three years. Says Zenith President James Leonard: "Consumers won't pay for a trademark. They are more interested in therapeutic value...
...vendor saying, "Trips, trips," without moving his mouth. "Yeah," says Monica from Santa Monica, Calif., a pale 20-year-old who looks 14. "My girlfriend was using acid, and she couldn't stop dancing at the end of one concert. They had to bring her down with Valium." There was another girl who was biting people...
...good example of the creators' different personalities; Although the tune is a slow jazz ballad, Paquito is still able to incorporate complicated eighth-note phrasings with an Afro-Latin emphasis, while Thielemans relies on direct but well-embellished lines to get his point across. If Toots is a Valium, then Paquito is aguardiente...
DIVORCE HAS become as American as vallum: as available for the asking from some store front Perry Mason as its pill counterpart from some would be Freud. But though valium is a personal affair between a neurotic and his deadened senses, divorce offers something for the whole family to go crazy about...