Word: valletta
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Agnelli went to work under Vittorio Valletta, a paternal technocrat who had been old Giovanni Agnelli's choice to rebuild Fiat after the war. With Mussolini gone, Valletta found an even better patron: the ordinary Italian consumer. In 1953, he brought out the tiny, tinny Fiat 500 model. Italy's first cheap mass-produced car, the 500 fit Valletta's prescription for something that could be made at the lowest possible cost, yet still be "a complete automobile." Italians dubbed it the "Mickey Mouse," and it proved to be for them what Ford's Tin Lizzie...
...Roman Catholic Church's oldest chivalric order. To the crash of a 21-gun salute, a delegation of knights in regal red and black uniforms and feather-plumed helmets, led by Grand Master Fra Angelo de Mojana di Cologna, a Milanese nobleman, landed at the Maltese capital of Valletta -named for the commander who terrified besieging Moslems in 1565 by using the heads of decapitated Moslem prisoners as cannonballs...
Before Fiat Chairman Vittorio Valletta (who died last summer) clinched his company's automaking deal, for example, some 48 Soviet groups of experts journeyed to Turin to see what makes Fiat...
Died. Vittorio Valletta, 84, managing director from 1928 to 1966 of Italy's Fiat, world's fourth-ranking automaker and the country's second biggest private industry, a tiny (5 ft. 1 in.) onetime math professor who signed on in 1921 to help Founder Giovanni Agnelli consolidate World War I growth, deftly steered the company through depression, dictatorship and World War II, then, with organizational genius and Marshall Plan cash, embarked on a vast expansion and diversification program that resulted in $1.66 billion in sales last year at his retirement; of a stroke; in Marina di Pietrasanta...
Malta, with its companion islands of Gozo and Comino, remains as friendly to outsiders as when, in A.D. 60, St. Paul the Apostle was shipwrecked with a few adherents and found that "the barbarous people showed them no little kindness." Today, in the capital of Valletta, which was founded by the Knights of Malta to commemorate their victory over an invading Ottoman fleet, sailors find a paradise of bars, cabarets and girls. In its "fiveyear plan," the island has already built a gambling casino, and next year both a Sheraton and a Hilton hotel will rise over Malta...