Word: valley
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Here in Velcro Valley, as this ragged patch of the industrial landscape is known, a surfwear or skatewear company that catches the attention of style leaders--the best skaters, surfers or snowboarders in any coastal clique--can in a year swell from $5 million in annual sales to $100 million...
...hard to stick around in Velcro Valley. Successful firms have erupted from the Orange County youth-apparel industry to become globally recognized brands--among them, Quiksilver, Oakley, Billabong USA and Stussy. Yet just as many such labels--including Gotcha, Lightning Bolt, Vision Street Wear, Jimmy-Z, Maui & Sons, Mossimo and others--rode huge waves of sales only to wipe out in a few years...
Hundreds of companies marketing clothes and accessories dedicated to the "board-sports" life-style are operating in Velcro Valley. They range from Oakley, the $200 million sunglasses-and-footwear firm housed in a futuristic, $47 million hilltop bunker, to smaller fry like Black Flys, Split and Volcom, crowded into Costa Mesa and Huntington Beach industrial parks...
Since the end of the world prompts thoughts about escape to the ends of the earth, rural real estate development is another promising end-time business. In Colorado's San Luis Valley, a onetime physicist and computer programmer named Milt Trosper is fashioning High Valley Cyber Development, a would-be millennium-insulated community on a high plateau surrounded by mountains. "'Safe haven' is the buzzword," says Trosper. "People want to move here from Chicago, Florida, Ohio." If he can get $50 million in financing, he hopes to accommodate the nervous newcomers with a "smart" community of PC-operated, solar-heated...
...genome with high precision as a prelude to figuring out eventually what protein each gene produces and for what purpose (see diagram). The process can be likened to mapping out a route from San Francisco to New York City by walking the entire distance and noting every hill and valley along the way. It's slow but precise. After eight years, some 7% of the human genome has been sequenced in encyclopedic detail...