Word: valleys
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Dates: during 1990-1999
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Money is tacky in Silicon Valley. Equity is always a better way to go. It shows you have faith in the future, belief in your partners and, most important, guts. So it makes sense that p.r. executives--who are as powerful in Silicon Valley as they are in Hollywood--demand stock in their clients' start-ups. But even stock may not be enough. Simone Otus, 39, co-founder of p.r. firm Blanc & Otus, takes on only companies that offer status. "We want to pitch the really hot companies to build our own brand value," she explains from her ancillary...
...best friends. And the life they are living--from the games they are designing to the millions they are earning to the expensive homes in which they are living--could also have been mine. Like so many members of Gen X, I too could have participated in the Silicon Valley orgy of wealth creation. Because at Blizzard North, Erich and Max have somehow turned what used to be a clique of adolescent boys--our rabble of pimply, geeked-out teenagers in Pacific Palisades, Calif.--into a highly profitable, 100-employee, new-economy juggernaut that is currently the focal point...
...faster, better computer. Then came the Net. And after nearly a decade of wandering the techie wilderness, dabbling in desktop publishing and then gradually shifting into game design, the Schaefers struck gold with Diablo, the game that could be described as Quake meets Dungeons & Dragons. Then, in typical Silly Valley fashion, their company was bought out by a bigger company, which was bought by an even larger company. You know the rest...
...Silicon Valley Summer...
Given the summer off from tutoring duties, Orecklin, Ratnesar and Stein were sent packing. The three left TIME's New York City office for two weeks to report our cover story: the remarkable business revolution under way in California, where a second wave of entrepreneurs is colonizing Silicon Valley. Why there? Because no place on earth is better equipped to set new businesses into motion than the Valley. And as the Internet has become more developed, the Valley's original generation of techies has given way to M.B.A.s looking to launch their business plans online. Many of them schooled...