Word: valse
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Dates: during 2000-2009
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You can get a grasp of Zumthor's working method from the 1996 project that first gained him wide notice, a thermal bath house on the grounds of a spa hotel in the Swiss commune of Vals. He set the building into a hillside and fashioned the interiors as spare...
But psychographics may not be that ominous after all. Scientific purists argue that market researchers aren't really getting inside people's minds--they're just manipulating ordinary shopping and demographic data to make it look that way. Carrie Hollenberg, a senior consultant at SRI Consulting Business Intelligence, says many...