Word: van
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...With reporting by Deirdre van Dyk/New York
...recent afternoon, Relentless Aaron parks his white SUV near Rockefeller Center in New York City and begins digging through a pile of books in the van. A giant portrait of him covers the side of the SUV along with the tagline AUTHOR, PUBLISHER, PRODUCER. In the late 1990s, Relentless, as he likes to be called, was jailed for passing bad checks. He turned to writing for therapy, and when he was sprung, restructured himself into a one-man publishing house. Now, with a Bluetooth hands-free in his ear and a stack of books in hand, he prowls tourist-filled...
...just the right aroma is a complex process. For the Westin hotels, ScentAir created a fragrance that melds green tea, geranium, green ivy, black cedar and freesia to evoke a peaceful aura in the chain's lobbies. "Tea, the ascendant note, suggests serenity and tranquillity," says ScentAir CEO David Van Epps. "Black cedar adds body, fullness to the aroma. As for the rest of the tones, each has its own characteristics, and it's as much an art as a science...
...When Van Epps met with SonyStyle's executive team to unveil the short list of smell contenders--carried in small glass vials in his metal lab briefcase--he asked each member to give personal preferences and professional assessments. He says that helps clients avoid having individual quirks (a hatred of apples caused by having to eat one every day after school or a resentment of violets because they call to mind being ditched on prom night) cloud the search for a suitable corporate scent. Each smelling session was limited to just a couple of samples, since the nose's ability...
...August, ScentAir began offering a small home version of its smell machine for $30 a month. It comes with scent choices like eucalyptus mint, citrus musk and lavender with ylang-ylang, a derivative of a south Asian evergreen tree said to have aromatherapeutic benefits. "By comparison," says Van Epps, "plug-ins scream Grandma's bathroom aerosol...