Word: vanda
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Dates: during 1940-1949
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...called Flowers of Hawaii. Founded by Hawaii's Territorial Senator William H. ("Doc") Hill with the help of a fast-moving Los Angeles florist named Graham W. Dible, F.O.H. has sold some 5,700,000 orchids since 1946. This year the company hopes to sell 6,000,000 vanda orchids (a small flower about 2½ inches long), and gross about...
...promotion stunts, but it is hard at work setting up "orchid bars" in U.S. stores to sell the flowers for as little as 25?. There are 21 orchid bars in the U.S. now; the newest one will open this week in Richmond, Va. While low prices have killed the vanda for the retail flower trade, Dible thinks that giveaway orchids are helping florists nevertheless, by making people who have seldom gone into florist shops more flower-conscious. Said one orchidman: "Why, eight out of ten women have never had an orchid. They all want...
Both Texaco and Bendix get their return in public good will. So do the stars who donate their services. Says Producer Charles Vanda, who coordinates the show for CBS in Hollywood...
...hand at snaring such top-flight cinema talent for noncommercial rates is sharp-tongued, tapir-nosed Charles Vanda, 38, producer of Forecast. He also produces Lolly Parsons' Hollywood Premières and the Hollywood end of the U.S. Treasury's Millions for Defense. Acidulous on all matters, particularly Hollywood, Vanda is enormously popular with reporters, is privily referred to by actors as "The Toad." Mordantly witty, as typical of Manhattan as a knish, Vanda has a ready excuse for his devastating blintzkriegs. "It's all an act," he says. "Inside I'm just a sissy...
...South African diamond merchant, Vanda began his career in the U.S. as copywriter for J. Walter Thompson, which never saw its way clear to use any of his copy. Later he did small-time press-agentry, served as saxophonist in a band, was a gossip columnist for Theatre Magazine, broke into radio as a theatrical commentator. In 1933 he joined CBS, was made West Coast program director in 1938. Vanda is married to the sister of Benay Venuta, lives in what he describes as a "synthetic estate" atop a hill in North Hollywood, now earns some $700 weekly from...