Word: vandeburg
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Dates: during 1930-1939
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California has this year the biggest rush of tourists in its history, has taken from them at least $100,000,000 of new business. For this a quiet, gangling Texan named Clyde Milner Vandeburg (32), director of Fair promotion, and his assistant, beaming Crompton Bangs Jr. (29), former G-Man are largely responsible. Two years ago Promoter Vandeburg talked Fair managers into selling their Big Show rs a peg on which to hang a national campaign of travel to eleven far-western States instead of merely plugging San Francisco. To tie the westward movement into a national travel merry...
Theme of the fair was developed by Publicist Clyde Milner Vandeburg, who helped promote the recent Dallas and San Diego fiestas. He turned a futuristic, local conception into a glamorous fairyland motif with the slogan: "See All the West in '39." That brought in all California's neighbor States. It wowed the transportation companies. And it was based on the sound perception that, whereas whole families stayed in town for weeks to see San Francisco's marvelous 1915 exposition, the average stay of today's streamlined travelers is two and one half days...
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