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...basement Macintosh offer was by no means .an isolated instance in the sales campaign that computer manufacturers have been waging at educational institutions. Salesmen offering incentives and deep discounts are swarming around wealthy school districts. "We are bombarded daily with catalogues of software, letters and phone calls," says Torance Vandygriff, principal of the Preston Hollow Elementary School in North Dallas, which last year raised $24,000 to buy classroom computers. Atari, in a joint venture with Post Cereals, will even swap equipment for proof-of-purchase coupons clipped from breakfast-cereal boxes. The exchange rate: one $300 Atari 800XL computer...

Author: /time Magazine | Title: Computers: Slugging It Out in the Schoolyard | 3/12/1984 | See Source »

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