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Word: vanilla (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

Whatever the reason, the comeback has been impressive. Between the tie-dyed '60s and the striped-tie mid-'80s, sales of plain-vanilla shirts hovered at around 20% of the dress-shirt market, down from a postwar high of 80%. Now the percentages are moving up again. For the past year and a half, the white shirt has been the best-selling item at Mark Shale's, and at New York City's trendy Bloomingdale's white shirts now comprise 65% of designer solid-color dress shirts, up from 50% two years...

Author: /time Magazine | Title: Living: It's Hip, It's Safe, It's Back | 2/29/1988 | See Source »

CHUTZPAH AWARD The hands-down winner is Lyn Dunsavage, who in July brought her New York, Texas Cheesecake to, of all places, New York, New York, hoping to find retail outlets. Baked back home, this lemon- and vanilla-flavored cake is based on a recipe Dunsavage's mother developed after being beguiled by the original on a trip to the Big Apple. The verdict from this aficionado of the genre: not bad, but a bit too sweet and creamy to fool connoisseurs...

Author: /time Magazine | Title: Food: The Year of Dining Dangerously | 1/4/1988 | See Source »

...dispassionate figure who has sparked little excitement. On the stump in Iowa, he tells voters that they must choose the person they trust the most. But even as he works to personalize the race with a what-a-nice-young-man appeal, Gephardt remains the candidate in the plain vanilla wrapper...

Author: /time Magazine | Title: Campaign Portrait, Dick Gephardt:Young Man In a Hurry | 11/30/1987 | See Source »

...until he met with Baker and Meese Thursday morning, hours before he was scheduled to announce the nomination. Although Baker warned that Ginsburg might have confirmation problems, Meese won the day. Afterward, Reagan heard from Senate right-wingers like Jesse Helms, who argued that appointing a "vanilla conservative" like Kennedy would be a surrender to the anti-Bork forces...

Author: /time Magazine | Title: The Supreme Court: If At First You Don't Succeed . . . | 11/9/1987 | See Source »

...Rice, a Kansas City TV cameraman, brought home a cinnamon roll he had bought from a vendor and asked his wife Joyce, a schoolteacher, if she could make a tastier one. After she came up with a delicious specimen topped with streusel and a thin layer of vanilla icing, they tried selling her rolls at state fairs and arts-and-crafts shows. When long lines started to form, they knew they had a hit. The Rices opened their first T.J. Cinnamons shop in Kansas City 2 1/2 years ago, and have since opened seven more in the area and sold...

Author: /time Magazine | Title: Franchising Fever | 8/31/1987 | See Source »

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