Word: vanilla
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Dates: during 2000-2009
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...London Fog is my personal favorite. The idea is simple: Earl Grey tea is combined with steamed milk and a shot of vanilla syrup. The result is a shamelessly over-the-top drink...
...also sells pants, underwear, and bags in a bakery-themed boutique. The clothes are displayed on stainless steel baking trays and in antique refrigerators, and apron-wearing employees—some are preppy, otheres sport nose rings—stuff purchases into bakery boxes. What separates Johnny Cupcakes from vanilla t-shirt shops is the rareness of its merchandise: all shirts are limited edition and sold chiefly at the single Johnny Cupcakes store and website. Signature styles include the cupcake-and-crossbones design and popular “Make Cupcakes Not War” t-shirt. Johnny?...
...most contemporary commercial messages are aimed at our eyes, many of the emotion-triggering moments people remember on a given day are actually prompted by smell. And scents, experiments have shown, can evoke an array of sensations. Citrus notes, for example, are perceived to be energizing or invigorating, whereas vanilla can suggest warmth and comfort...
...cloud the search for a suitable corporate scent. Each smelling session was limited to just a couple of samples, since the nose's ability to discern differences declines as choices rise. Toward the end of the process the Sony execs had nearly settled on a blend of orange and vanilla, with a hint of cedarwood added to the mix so the feminine-leaning smell wouldn't scare off men. (A male exec had suggested a drop of bourbon, but it was decided that cedarwood would provide a similar yet subtler tone.) Then, sitting around a conference table strewn with perfumer...
...Yahoo!, Ask and Microsoft are not going to improve and take share from Google is naive," says Microsoft spokesman Adam Sohn. He likens this period to the DOS era of search, with a major scramble ahead for the next generation of search tools. Google's Mayer agrees that the vanilla results page that Google and others serve today will probably morph into something categorically different, with images, videos and even conversations among Web users replacing static text links...