Word: vanillaism
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...most contemporary commercial messages are aimed at our eyes, many of the emotion-triggering moments people remember on a given day are actually prompted by smell. And scents, experiments have shown, can evoke an array of sensations. Citrus notes, for example, are perceived to be energizing or invigorating, whereas vanilla can suggest warmth and comfort...
...cloud the search for a suitable corporate scent. Each smelling session was limited to just a couple of samples, since the nose's ability to discern differences declines as choices rise. Toward the end of the process the Sony execs had nearly settled on a blend of orange and vanilla, with a hint of cedarwood added to the mix so the feminine-leaning smell wouldn't scare off men. (A male exec had suggested a drop of bourbon, but it was decided that cedarwood would provide a similar yet subtler tone.) Then, sitting around a conference table strewn with perfumer...
...Yahoo!, Ask and Microsoft are not going to improve and take share from Google is naive," says Microsoft spokesman Adam Sohn. He likens this period to the DOS era of search, with a major scramble ahead for the next generation of search tools. Google's Mayer agrees that the vanilla results page that Google and others serve today will probably morph into something categorically different, with images, videos and even conversations among Web users replacing static text links...
...that we are resuming our regular line with Colombo, variety will once again return,” Martin wrote. “Typically this means one regular chocolate or vanilla option, and one complimenting ‘flavor’ such as cheesecake...
...admits his team has already tried impregnating ordinary button mushrooms with the flavor of truffles), Torres and Andrés, who call themselves "artisans," hope it will be used primarily to enhance - not transform - ingredients. Torres himself, for example, uses the machine to prepare desserts like cherries penetrated with vanilla and spice that still, remarkably, have the firm texture of freshly picked fruit. And Dufresne, chef at New York City's wd-50, eagerly awaits the arrival of his recently ordered Gastrovac to experiment with improving fried foods. "Tempura, for example, can be a tricky thing to make - the vegetables...