Word: vanillaism
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...prices can be deceptive. A pint of Baskin-Robbins at $2.35 contains 50% air. Tartufo's gelato at $2.49 has 9% air. Most of the gelati are made with expensive imported equipment and costly ingredients, such as vanilla extract at $55 a gallon. Some of the recipes call for painstaking manufacture. The Geláre mix is quickly cooled, "aged" in tubs, churned and finally frozen to 20° F below zero over a 24-hour period...
...mysteriously, a newborn will smile beatifically when a piece of cotton impregnated with banana essence is waved under its nose, and it will protest at the smell of rotten eggs. Other infant prejudices: vanilla (good), shrimp...
Compared with the Thomas Watsons, father and son, Opel appears almost bland. "Plain vanilla," says one member of the IBM board, "but good plain vanilla." Says a middle-level executive: "With Tom Watson, you knew stories about him. With Opel, there are no vibes. You just know, in a business sense, exactly what his goals and objectives...
...from the picture, however. Stores selling Jedi toys, books and T shirts were also busy. "Return of the Jedi items are flying out of here," said Marian Every, manager of an F.A.O. Schwarz toy store in Washington. Pepperidge Farm reported brisk sales of Jedi cookies: chocolate for the villains, vanilla for the good guys and peanut butter for the robots and assorted fuzzy-wuzzies...
...full-size car want to be convinced that they are getting additional value, not just a knock-off of an existing model. Bigger and better-heeled automakers can still afford to crank up entirely new designs when they are needed. Admits lacocca: "We have to say, 'Do you want vanilla or chocolate?' GM says, 'Do you want vanilla, chocolate or strawberry?' " Later this year, for example, Ford will roll out its replacement for the rear-wheel-drive Ford Fairmont/Mercury Zephyr, known as the Tempo/Topaz. The totally new designs will have front-wheel drive and aerodynamic styling for greater fuel economy...