Word: vanillas
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...Plain Vanilla...
...Barry Manilow, but with less talent." Sanders says he understands that some of his employees are "skeptical about the selection process and skeptical about selling a pop artist with no credibility." But, he adds, "I've told everyone they need to look at it this way: Americans buy more vanilla ice cream than any other flavor. Yes, they like their Rocky Road and Cherry Garcia, but ultimately America wants to consume vanilla. So we're going to sell the best vanilla. Given the problems we're facing as an industry, we cannot afford to be judgmental...
...industry--comes down to timing. At the exact moment that American Idol has created a surge of people who buy their music with their mints as an impulse item, file sharing has siphoned off nearly all the adventurous record buyers. That leaves a whole lot of people buying Sanders' vanilla and very few interested in his Rocky Road...
Favorite mixed drink: Something with mango juice, like mango juice and vanilla ice cream...
Ultimately, Nestle settled on three aguas frescas: a simple strawberry, a more complicated tamarind drink (made from a tart, vanilla-bean-like pod) and an exceedingly complex horchata, made from rice, cinnamon and other spices. "Everyone has their own family recipe for horchata," says food developer Vida Leong. "We mixed and blended for weeks until we matched what we considered the gold standard." So far, their efforts are paying off. The three aguas frescas have been doing well in California and Arizona and will roll out around the country in the months to come...