Word: vanna
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Dates: during 1990-1999
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...wheel of fortune was turning for the Olympic flame last week as both Pat Sajak and Vanna White took turns carrying the torch as it began its 15,000-mile journey from Los Angeles to Atlanta. Ten thousand other people have been chosen as well, including runners, ordinary folks and such celebrities as Olympians Janet Evans and Sugar Ray Leonard. (Though Gloria Estefan hasn't quite confirmed, Billy Ray Cyrus had to decline the opportunity, and Jeopardy's Alex Trebek won't turn up till the very end.) There will be no loneliness for these long-distance runners...
They are flocking, of course, primarily for the money. A star can make up to $100,000 for shooting an infomercial, in addition to royalties that can reach 5% of gross sales. With a hit product, the money gushes quickly. The Perfect Smile tooth whitener plugged by Vanna White, for example, generated more than $20 million in revenue during its first four months...
Still, TV retailers have recently turned over their studios to celebrities and fashion designers with surprising success. Talk-show host Joan Rivers, for instance, generated $30 million in sales when she appeared on QVC peddling her line of jewelry, while HSN brought in game-show star Vanna White to push her "Little Miss Vanna" cosmetic line...
...VANNA WHITE...
When businesses choose celebrities to endorse their products, they generally opt for world-class sports figures or gorgeous starlets. But a travel-industry ad campaign now airing on Japanese television may prove that graying world leaders of debatable sex appeal can sell with all the pizazz of a Vanna White. Developed by Go*USA, a tourism-industry trade group, the commercial features none other than President George Bush promoting the U.S. as a vacation paradise. Over images of rolling lawns and sandy beaches, Bush touts Hawaii, homegrown Dixieland jazz and, in an endearingly shameless display of personal preference, the wonders...