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Esquire magazine hasn't had a girl it could call its own since a judge gave the Varga girl back to aggrieved Artist Alberto Vargas (TIME, May 13). Vargas said he had been outsmarted in the fine print of his contract with Esquire's Publisher David Smart. Last week at a Hollywood cocktail party, Publisher Smart unveiled the Varga Girl's successor. The new deal was not one girl but a gallery full, drawn not by one artist but by 17 of them...

Author: /time Magazine | Title: The Press: 17 Men & a Girl | 8/19/1946 | See Source »

...fire for the De Mers-Willis girl ("Her glance is as predatory as some wild thing, her movements as lithe and bodily outspoken as those of some jungle creature."). Apparently no one had passed him the word that Esquire had changed its tune. Said Publisher Smart: "The Varga Girl gave you the idea she couldn't do anything but recline. The new Esquire Girl is more wholesome. She's the kind of a girl you'd marry, or try to. She'll be regular art-museum stuff...

Author: /time Magazine | Title: The Press: 17 Men & a Girl | 8/19/1946 | See Source »

Peru-born Artist Vargas, on his own now, intends to put out girlie calendars like the ones he did for Esquire. The new Varga Girl too, for reasons unexplained, is going to be less sultry. Said Vargas: "She's teen-age and decent. She will wear little playsuits and be more covered...

Author: /time Magazine | Title: The Press: 17 Men & a Girl | 8/19/1946 | See Source »

According to Artist Vargas, he thought the deal was $18,000 annually for 26 Varga girls a year. The contract actually called for one Varga girl a week for ten years, at $12,000 a year. That was a "physical impossibility," said Vargas-the girls must first be born in the mind, "then they have to come from my heart and out through my hand...

Author: /time Magazine | Title: The Press: What Price Varga Girls? | 5/13/1946 | See Source »

...Chicago's Federal Court last week, moist-eyed Alberto Vargas asked a judge to set aside his unwitting agreement with Esquire's president, David Smart, and claimed $250,000 in damages, $200,000 of it for Esquire's use of an unsigned Varga girl. Vargas also hinted at something closely resembling mental cruelty. "Uncle Dave" Smart, he said, had urged him to live in a style that would "exude success...

Author: /time Magazine | Title: The Press: What Price Varga Girls? | 5/13/1946 | See Source »

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