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Word: variant (lookup in dictionary) (lookup stats)
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...portrayal. But they cannot expect to grasp the true meaning and depth of the Negro's situation without experiencing confusion, threats, and perhaps much worse. To think otherwise is, I believe, to deny Baldwin's characterization of the Negro's reality and to seek shelter under a retarded variant of liberalism...

Author: NO WRITER ATTRIBUTED | Title: James Baldwin | 12/7/1962 | See Source »

...newest variant of the appeal to sophistication is that made by needle-sharp President William Bernbach of Manhattan's Doyle Dane Bernbach, who has wowed the ad industry with his grain-of-salt Volkswagen ads playing up qualities that would normally be considered shortcomings ("Think small"). Though some admen still stubbornly insist that "humor doesn't sell," the evidence is that nowadays it does. The major factor in making Duluth's Chun King Corp. a nationally known enterprise has been the zany commercials for the company's prepared Chinese food written by Hollywood's Stan...

Author: /time Magazine | Title: Advertising: The Mammoth Mirror | 10/12/1962 | See Source »

...feel as much at home as possible.'' A testing psychologist at George Fry said: "I wait until I have him almost supine. After that, he reveals himself quickly and I learn a great deal about the man." The Hippocratic oath, of course, does not enter into this variant of the "doctor-patient relationship," and the tester tells all to management, as he was hired...

Author: /time Magazine | Title: Books: The Test Quacks | 10/5/1962 | See Source »

...Variant spellings are riding high in pop larity as a way to give special distinction to familiar - and some not so familiar -names. Anna becomes Annie or Annya, Laurie becomes Lori, Carrie becomes Cari. Billie becomes Billye. Cheryl is also spelled Sheryle. Cherol and Sheril...

Author: /time Magazine | Title: Fads: Suffer the Little Children | 9/21/1962 | See Source »

Survivors know it was slow because the P.A. system blared the victims' screams throughout the cell blocks. A variant was the Pulpo (Octopus), a many-armed electrical device attached by means of small screws inserted into the skull. Trujillo's men also employed a rubber "collar" that could be tightened enough to sever a man's head, an 18-in. electrified rod ("the Cane") for shocking the genitals, nail extractors, leather-thonged whips, small rubber hammers, scissors for castration...

Author: /time Magazine | Title: Dominican Republic: Chambers of Horror | 4/13/1962 | See Source »

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