Word: vary
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Dates: during 1940-1949
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...right-hand "ear" on Page 1 identified it as the "T.E.P." (for Temporary Emergency Project) Edition. A limited edition of a few hundred copies, it looked almost the same as the regular Times, except that the type was larger. But it was produced, without benefit of printers, by Vari-Type...
...such a walkout by the linotype operators would have paralyzed the papers. But last week most of the strikebound dailies were on the stands, thanks to a new technique in printing and, chiefly, to its sponsor, Manhattan's small (total assets: $800,000) Ralph C. Coxhead Corp. Its Vari-Typer machines, glorified typewriters which automatically set straight right-hand margins, were being used by most of the strikebound papers to by-pass the linotypers. The biggest fault that readers found with the papers was that they looked like a stenographer's work...
This week Coxhead Corp. was ready to get rid of the typewritten look. It had a new model machine whose type was almost indistinguishable to the layman from ordinary newspaper print. Unlike the old Vari-Typers, which can print in Arabic and 50 other foreign languages, the new machine has only five type faces, as yet, but they are specifically designed for newspaper printing...
Into the Newspapers. In 1946 the big break came. The Bayonne Times, a small New Jersey newspaper, used Vari-Typers when its linotype men walked out. The strike lasted only one day, but it was long enough to start the orders rolling in from other newspapers. Last year Coxhead sold about 3,500 Vari-Typers (priced from $308 to $910) for some $3,000,000. This year he hopes to move his 225 workers into a new factory, double his output...
...biggest obstacle is the high cost of photoengraving the Vari-Typed pages. Coxhead hopes that engraving cost will soon be cut by another new invention. John H. Perry, publisher of a chain of Florida newspapers, and William J. Higgens have developed a method of photoengraving Vari-Typing directly on printing-press plates. By combining their method with his, Coxhead hopes to make Vari-Typing as cheap as linotyping...