Word: vaudevillians
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Walter J. Weir, 39, is a handsome six-footer who flopped as a vaudevillian, switched to advertising and built up a $1,500,000 business. At a Publishers' Ad-club dinner in Manhattan, he rose to register a protest about the ads "connected with the business of embalming authors' brains between stiff covers." To Weir, the ads for what another adman called "breast sellers" look no different from "bra advertising ... It is difficult, at times, to tell . . . whether a book is about land-development or bust-development, about seafaring or suckling ... In my opinion, book advertising trades...
Died. Tom Breneman (Smith), 47, folksy star of radio's Breakfast in Hollywood; of a heart attack; in Encino, Calif. A onetime pianologuing vaudevillian, he charmed U.S. housewives with homey gallantry and life-of-the-party gags on his immensely popular (estimated audience: ten million), seven-year-old breakfast program...
Died. Gitz Rice, 56, oldtime vaudevillian, composer of World War I song hits Dear Old Pal of Mine and Mademoiselle from Armentieres ("adapted" from an old French folk tune); of chronic bronchitis; in Manhattan...
...Fred is a panhandler's dreamboat. For ten years an old vaudevillian named Wilbur used to rap at the door of the Allen apartment every Sunday afternoon. Every time, Fred lectured him sternly, finally gave him $10 "for the last time." Portland once caught Wilbur before he knocked, told him Fred was out of town. Fred waited, got more & more restless. When he had worked himself into a nervous lather, Portland relented, confessed. Next Sunday Fred lectured Wilbur twice as hard, gave...
...Harriet Beecher Stowe lets fly with a tipsy tango, bawls through the mike a specially written Rodgers & Hammerstein ditty, cuts up under a table, does a swan dive off a bar, sees bottles light up, hears a cash register strike up a tune. Actress Hayes is hardly a born vaudevillian, but she makes what is clumsy about her also seem comical; and she romps through her new role with the gusto of a paperweight that suddenly finds itself a pinwheel...