Word: vaughn
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...Fuss. Last week Kodak paid public reverence to all three. In Manhattan, President William Scott Vaughn, 60, a mathematician and onetime Rhodes scholar, announced that "George Eastman's idea was to 'make a camera as easy to use as the pencil'-and picture taking now becomes that easy." What makes it so, in Vaughn's view, is the latest developments from Kodak's researchers: new Kodak still-film cartridges that pop in and out like blades in a razor, and four new models of "Instamatic" cameras (prices: $16 to $110) that use the film...
Hoping for sales of 1,000,000 of the cameras this year, Kodak is counting on the new line to broaden its appeal to what Vaughn calls "the mass market, people who don't want to be fussy in their picture taking." That market is expanding so rapidly that Vaughn also announced that Kodak's 1962 U.S. sales-two-thirds in photography and one-third in synthetic fibers, chemicals and defense work topped $1 billion for the first time, and profits rose 8% to $140 million after taxes...
Outclassed by foreign camera makers and outresearched in one important area by Polaroid. Kodak is counterattacking by stressing its own low-cost convenience. Of course, admits President Vaughn, "holding prices down means cutting the finishing costs and the handwork on cameras.'' It also means invading the competitors' home grounds abroad, where Kodak sold more than $325 million in cameras and film last year and will invest $27½ million in capital expansion and modernization this year. "If you can get a Frenchman to drink Coca-Cola," says Vaughn optimistically, "it won't be long before...
Kennedy apparently admires the job Vaughn Meader did of imitating the President in his album "The First Family." The record has now sold over 4 million copies and Teddy told the dinner audience "I hope my record is as good...
...Jack Paar Program (NBC, 10-11 p.m.). Guests: Sally Ann Howes, Buddy Hackett, Vaughn Meader...