Word: vaynerchuk
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...ones." So the couple, who live in a historic ranch house across the road from the dilapidated Franco-Swiss, has spent the past decade pursuing their dream of saving the old winery by restoring it into a fully functioning facility. (See an interview with internet wine guru Gary Vaynerchuk...
...Gary Vaynerchuk is an Internet phenomenon. Trusty New York Jets spit bucket by his side, he's helped grow his family's liquor store into a $70 million online wine retailer and made his daily wine-tasting videos - at Winelibrary.tv - a staple for thousands of viewers. Gary himself boasts more than 850,000 followers on Twitter. Now, he's sharing the secrets of his success with the masses in his new book, Crush It! Why Now Is the Time to Cash In on Your Passion. Vaynerchuk talked to TIME about the book, the growth of his online brand...
...wine, but I very much gave a lot of thought to doing a sports-video blog instead. It was just about building personal brand equity, realizing that the platforms of getting to the consumer had changed, and wanting to be an early adopter of that opportunity. (Watch Gary Vaynerchuk and Joel Stein taste wines from 50 U.S. states...
...remaining wines, 21 were pretty decent and 12 were bad. In general, the wines were better than I predicted, given the newness of many operations, but all the people who tasted with me thought the U.S. had let them down. "Overall, there were some stinkers," said Gary Vaynerchuk, author of 101 Wines Guaranteed to Inspire, Delight and Bring Thunder to Your World, who joined me in trying to guess which bottles were from which states. "That being said, the wines showed the potential of better things to come over the next five to 10 years...
...hell, yes, I want to get my mom to try something other than Yellow Tail, and goddam, I do want to break up these stupid cliques of Pinot Grigio chicks and Pinot Noir snobs and Chardonnay old ladies. But mostly I just want to hang out with Gary Vaynerchuk. Which is all he was going...