Word: vcr
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Matsushita is cautious but forward looking. The company has never had Sony's cosmopolitan polish, yet it was Matsushita's subsidiary JVC that developed the original VHS video technology in 1976. Tanii, then the youthful chief of Matsushita's fledgling VCR division, convinced his superiors that consumers would choose VHS over Sony's Betamax if they could also buy compatible videotaped entertainment...
...yourself dirty pictures are an old, if not exactly honored pastime. But technological advances have repeatedly changed the nature and allure of the game. Polaroids, for example, enabled people to take seductive snapshots without having the pictures developed by strangers. Soon after the arrival of the VCR, people who wouldn't have been caught dead in a Times Square porn house became comfortable with seeing sex tapes at home. Erotic movies account for an estimated 10% to 20% of video rentals. And when affordable, lightweight camcorders became commonplace during the past few years, X-rated home movies were the inevitable...
...course, been an inseparable companion for most American youngsters since the early 1950s. But the baby boomers, who grew up with Howdy Doody and Huckleberry Hound, experienced nothing like the barrage of video images that pepper kids today. Cable has vastly expanded the supply of programming. The VCR has turned favorite shows and movies into an endlessly repeatable pastime. Video games have added to the home box's allure...
...contrary to many parents' fears, have the new video technologies made matters worse. Small children who repeatedly watch their favorite cassettes are, psychologists point out, behaving no differently from toddlers who want their favorite story read to them over and over. (The VCR may actually give parents more control over their kids' viewing.) Video games may distress adults with their addictive potential, but researchers have found no exceptional harm in them -- and even some possible benefits, like improving hand-eye coordination...
...Sometimes we have a sale well over a $1000, and sales of about $400 or $500 are not uncommon," says Byron. "People come in with their parents and buy a TV, a VCR, a refrigerator and a CD boom...