Word: vcr
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Dates: during 1981-1981
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...increase in VCR exports from Japan to the U.S. between August 1980 and August 1981. Japan, which manufactures 95% of the machines, will produce 20 million VCRs...
...according to the Field Research Corp., three-quarters of the people who own VCRs use them to record programs off the air and watch them at a later time. They then re-use the tape, thus erasing the program and undercutting the dire conjectures of the movie companies that VCR owners would stockpile films at home and stop going to the neighborhood Bijou. Some 75% of the VCR owners questioned did admit they had tape libraries, but most meant 15 tapes or fewer. Only 23% said they were building substantial cassette libraries...
...Billion by 1985. Projected factory sales of blank tape for the next few years. Big Mylar and big moola. Since most VCR owners now buy just 20 tapes, this figure allows not only for expectations of greater machine sales but an increase in demand for prerecorded cassettes...
...Year. The mean number of prerecorded tapes rented by a VCR owner. In 1979, the smart money was still on software; prerecorded tapes will be like records, albeit (at an average price of $69) expensive records. Nowadays the smart money has wised up, and the action has moved to rentals. Why pay the price to own Ordinary People when you can pay a fraction of the cost (sometimes as little as a dollar a day) to rent it? Now the movie companies want in. "We couldn't continue to invest millions of dollars to feed this market...