Word: ve
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Dates: during 2000-2009
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...ve been around Harvard for more than 50 years, through challenge and change, and the wealth of talent in our community never ceases to amaze me,” wrote Houghton, a former Lowell House history concentrator and active undergraduate member of the A.D. final club...
...seem to remember the title of every book that you’ve ever read,” Weitzman said to Solow...
...legend is not about golf but about creating buzz around the brand. Will any of Tag Heuer's customers refuse to buy a pricey Swiss watch because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder and CEO of the Leverage Agency, a New York City-based sports-marketing firm. "He's not going to help them now." (Read "Can Golf Survive Without Tiger Woods...
...scandal surrounding golf icon Tiger Woods has put sports marketers in the rough. They face a difficult choice. If they stick with him, they risk alienating consumers put off by the lurid allegations about Woods' private life. And there's the prospect of yet more allegations after they've affirmed their support...
...generating more than $110 million in sales. So if EA gives Woods the hook, it will have to totally change the face of the product. Somehow, a Phil Mickelson game just doesn't carry the same cachet. "They are not going to drop the product line," says Ganis. "They've got too much invested in it." EA has publicly supported Woods...